For Prudential Realtors who choose to use this feature, they would simply assign a code to a particular listing. When someone is interested in that house, they would simply enter the published code into any Yahoo! search window (you don't have to be in the real estate section of Yahoo!).
For example, here's a 2 bedroom I have for sale in Rancho Bernardo. Go ahead and enter the search code PRU5N5W6 in any Yahoo! search window and learn more about it!
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